Medium is an online publishing platform that is reimaging how ideas and stories get shared.
I chose Medium's iOS app for a case study, to discover any possible pain points and create a tested solution. I use Medium daily, love it and felt there could be opportunities for improvement.
Please note, since this was a self-initiated project, I had no insider information from Medium.
As the sole designer, I planned and executed guerrilla usability studies, distilled insights, and wireframed then prototyped the feature solution.
I conducted usability tests with 7 users (whom I interviewed while walking around UC Berkeley’s campus).
I wrote an intentionally broad script to surfaced all possible pain points in the app.
I noted all the pain points from each user and ranked them by frequency of occurrence.
I decided to focus on enhancing content discovery because of the apparent trouble people had with that particular task.
I created a task flow to explore how this new feature may integrate into the current app.
I started with low-fidelity wireframes.
Then proceeded to high fidelity wireframes.
And then created a clickable prototype.
While I was in the process of wrapping up my case study, Medium released a redesign!
Awesomely, Medium created a new feature for content discovery on the iOS app, which I’m delight share similarities with my own feature suggestion.
This Medium case study was an immersive way to think critically about a user’s needs and design a solution. The guerrilla usability interviews also pushed me into becoming more comfortable conducting usability tests.